Driven by the trend of healthy consumption, the food industry is undergoing new changes. The White Paper on China's Food Consumption Trends in 2023 reveals that healthy and low/sugar free beverages have become new hotspots in the market. As a star product of the legendary superstar brand, Magic Corpse Coffee quickly became popular with its low-carbon diet concept and became the new favorite of healthy drinks.

01

Enrich product lineup

Realize efficient and sustainable growth

From June 5th to 7th, the 12th New Nutrition Conference 2024 was grandly opened in Hangzhou, attracting over 1500 industry leaders and representatives of well-known brands to jointly explore the future development direction of the nutrition and health industry.

During the roundtable forum, Huiying, the brand director of Superstar Legend Group, discussed with representatives from other companies how brands can transform from short-term popularity to long-term popularity strategies. This discussion focused on brand lifecycle management and provided valuable insights for attendees.

When asked by the host: Although it is easy to become popular, it is difficult to become popular. How can we maintain the vitality and competitiveness of the brand in a fiercely competitive market and achieve long-term growth?

Ms. Huiying emphasized that product strength is the foundation of building a brand. Without a solid product foundation, any marketing strategy can only produce short-term effects. Taking our Magic Corpse Coffee and Love to Eat Fresh Matcha Powder as examples, they have successfully won the love and praise of consumers with excellent product quality, thus achieving continuous repurchase by consumers. This quality advantage has indeed become the core competitive element of our enterprise.

At the same time, we continuously innovate our product lineup, carefully select new products with growth potential based on market trends, and cultivate star products. This not only reflects the vitality of our brand, but also another important aspect of our competitiveness. And leveraging celebrity IPs to support our products has become a major highlight of our group, bringing new growth points to our development.

Zhou transforms into a barista and collaborates with Mo Zu to create a smooth and refreshing black coffee!

From the development of Magic Corpse's product line, it can be seen that in the face of the huge changes in the market and the increasingly diverse needs of consumers, they did not blindly follow, but keenly perceived the deep pursuit of health and wellness by the younger generation. At present, Mojin series has established a wide range of health management product systems, including Mojin coffee, cakes, konjac Luosifen, prebiotic soft candy, probiotic freeze-dried powder, etc., to meet the diversified needs of consumers in an all-round way.

Since its debut in 2019, Magic Body Coffee has successfully combined coffee with a low-carbon lifestyle concept, creating a series of products that are deeply loved by consumers.

For example, as a star product of the Superstar Action - Magic Corpse Hi Chang Black Coffee, it selects well-known Robusta coffee bean varieties and also adds four prebiotics: inulin, polyglucose, oligofructose, and resistant dextrin. Every 100mL of Magic Corpse Hi Chang Black Coffee contains 1 billion microbial biomass and 10.5g dietary fiber per bottle. The strong combination can effectively increase the content of beneficial bacteria, help maintain vitality, and provide a refreshing and comfortable experience every day. Overall, the Superstar Action relies on its carefully selected materials and R&D team's meticulous testing, experimentation, and improvement. Further strengthening its market differentiation advantage, it meets consumers' pursuit of both health and deliciousness.

02

Join the Postnatal Element

Leading the new trend of healthy consumption

By deeply understanding the needs of Generation Z consumers, combining innovative product design and fashionable marketing techniques, Magic Body Coffee stands out in the fierce market competition. It not only leads the new trend of healthy drinks, but also becomes a new benchmark for young people to pursue a healthy lifestyle.

In order to attract young people, Morkin Coffee began to deepen cross-border cooperation, launched a limited edition concept gift box with Jay Chou's anime IP "classmate Zhou", and combined with the popular variety show "Journey of Zhou" to promote Morkin Coffee through advertising, on-demand and discrete product placement in the program. Thanks to the popularity of the program and the fan economy effect of Jay Chou himself, the sales of Magic Corpse Coffee in 2020 increased more than four times compared to 2019.

With the combination of "There are Poems and Far Away" and "Riding Alone for Thousands of Miles", the low-carbon diet good mate "Magic Carcass Coffee" is accompanied by humanistic food along the way, setting off a new generation of people who love China-Chic, and successfully attracting audiences who like traditional culture, love rivers and have rich cultural connotations. The cross-border combination with 'Liu Yanhong Fat Oil Kaka' continues to bring relevant health knowledge and solutions to consumers, fully meeting their demand for upgraded health concepts.

The Magic Corpse Black Coffee drink endorsed by Jay Chou adds biologically active ingredients to traditional coffee, which not only increases the nutritional value of coffee but also enhances its rich taste. Coffee itself contains caffeine and polyphenolic compounds, which have effects such as refreshing and antioxidant. When combined with epigenetic elements, the synergistic effect between the two is further enhanced. We have built a spiritual home for food enthusiasts with a low-carbon diet, leading a new trend of healthy living for young people.

03

Demon Corpse Black Coffee

Postnatal New Health Beverage

Postbiotics, as a hot topic in the field of nutrition in recent years, refers to preparations of non living microorganisms and/or their components that are beneficial to host health, rather than purified microbial metabolites and vaccines. Postbiotics contain a variety of beneficial active ingredients for the body, such as extracellular polysaccharides, short chain fatty acids, organic acids, vitamins, antimicrobial peptides, and bacterial components. These substances exhibit significant biological activity in maintaining gastrointestinal health, anti-inflammatory, anti allergic, antioxidant, immune regulation, and preventing or treating metabolic diseases. In addition to its significant probiotic effects, prebiotics also have advantages that probiotics cannot compare to, making it safer, more effective, and targeting more accurately.

PostbioP, a new generation element added to this demon corpse black coffee ®， The supplier is Yuanda Biotechnology Co., Ltd. from Qingdao, Shandong. As the first high-tech innovation enterprise in China to focus on targeted functional epigenetic development research and industrial application, Yuanda Biotechnology has been awarded the international leading level for key technologies and applications in epigenetic preparation.

PostbioP ® Raw materials can be added to various foods such as pre made meals, solid and liquid beverages, dairy products, pastries, and seasonings, endowing traditional foods with "functionalization", promoting the transformation and upgrading of traditional foods, and enhancing their high-tech added value and market competitiveness.

In the field of medicine, the health effects of coffee have always been a focus of research. Moderate coffee consumption has been shown to be associated with a reduced risk of Parkinson's disease, type 2 diabetes, and certain types of cancer. The emergence of metagenomic coffee from the demon carcass may further promote research in this field, exploring the in-depth mechanisms of the interaction between metagenomic and coffee components, as well as the long-term impact on human health.

The highlight of Magic Body Hi Chang Black Coffee is "Coffee has' benefits', smooth and easy". It specially adds four layers of prebiotics, with a total addition amount of about 50%. These ingredients swell when they come into contact with water, helping to protect the intestines and say goodbye to heaviness, achieving the effect of enjoying the body and intestines with ease and relaxation! In addition, the dietary fiber content in every 100 grams of HeyChang black coffee is about 40g, and the dietary fiber content in every cup (4g) of HeyChang black coffee is about 0.4g, which is greater than one glass of orange juice beverage. But本品特别添加的后生元，可守护身体规律“常”态，自然而然轻松畅快。

As an emerging force in the healthy beverage market, Maochushengyuan Coffee embodies the current consumers' pursuit of a healthy lifestyle. This marks a new direction for the healthy beverage market. It combines the refreshing effect of traditional coffee with the health advantages of young generation, meeting the dual needs of modern people for delicious and healthy food.

At the same time, the success of Magic Corpse Coffee is not only due to its ability to capture the market demand gap, but more importantly, because it has excelled in product development, quality control, and other aspects.

Today, every investment in the low-carbon diet sub segment and every health management experience generated by consumers will generate a "mental dividend" in more categories in the future, laying the foundation for the "10 to 100" and laying the foundation for the business pattern of billion dollar brands. The so-called sustainable accumulation of brand assets is the business blueprint of enterprises, and the underlying considerations are precisely here.

The successful case of Mo Zu Sheng Yuan Coffee shows that with the improvement of consumers' health awareness, functional food ingredients such as Sheng Yuan will be increasingly applied in various food and beverage products, becoming an important force in promoting health trends. In the future, with the advancement of science and technology and the continuous changes in consumer demand, health products such as Maochushengyuan Coffee are expected to continue to innovate and develop, leading the food industry towards a healthier and more sustainable direction.