Contemporary young people not only suffer from severe mental exhaustion, but also have their bodies hollowed out

Eating the most expensive health supplements, staying up the deepest night. "Not long ago, this phrase was revered by countless working people as the" true scripture of health preservation, "but after contracting a yang, they all lay flat.

Yangkang's body is also plagued by a plethora of health issues:

Insomnia worsens, palpitations, shortness of breath, and easy fatigue;

My throat is dry and itchy, and I cough twice from time to time. I also experience chest pain during intense exercise;

More prone to symptoms such as depression and anxiety.

If this generation of young people want to save themselves, they not only need to take medicine when they are sick, but also need to take daily supplements.

Which one can treat insomnia, melatonin or sleep aid gummies

Staying up late can be harmful, so it's important to take care of your heart after ejaculation. Please arrange coenzyme Q10 as soon as possible

Family, the online 'life extension package' is really useful! Eat my Amway

The voices on social media platforms and searches on e-commerce platforms both reveal a fact:

People are no longer satisfied with soaking goji berries in thermos cups, and the increasing demand for health preservation has given rise to a larger market.

According to the Post 90s Security Report released by the China New Economy Research Institute in conjunction with Alipay Insurance Platform, 65% of the post-90s believe that they are in a long-term sub-health or unhealthy state. Lack of exercise and often staying up late are considered by the post-90s to be the most important factors affecting health. It is not surprising that hot pot with enzymes, spicy noodles with herbal tea, beer with Chinese wolfberry, these young health care consumption phenomena have emerged.

The younger consumer group of health products has become a trend. Research data shows that among health food buyers, those born in the 1990s account for 25.01%, and 21.9% of them use health food for a long time.

These data all indicate that more young people are willing to 'spend money on health'.

The focus of health awareness has shifted from "treatment" to "prevention", and the 25-45 year old population with strong purchasing power and willingness is increasingly concerned about their own health. However, the health functions of traditional health foods cannot fully cover the differentiated functional demands of young consumers, and the common packaging and dosage forms of health foods are difficult to meet the "exquisite feeling" pursued by young people. Under the catalysis of this supply-demand contradiction, functional foods that are "subdivided" and "snacking" have emerged.

图源：百度营销-2023快消行业营销白皮书

What is functional food? What is the difference between it and health products?

Functional food: refers to food that enhances the body's defense function, regulates physiological rhythms, promotes health, and other functions. This type of product can include health food, but its scope is broader than that of health food.

Functional foods can provide preventive supplementation of nutrients for healthy individuals and promote the recovery process for individuals with physiological abnormalities.

Health food: refers to food that claims to have specific health functions or aims to supplement vitamins and minerals. Suitable for specific populations to consume, with the function of regulating the body, not for the purpose of treating diseases.

At present, the country allows health foods to claim a total of "24+1" health functions, mainly targeting middle-aged and elderly people, with relatively limited functions.

Compared to traditional health products, the trendy packaging and targeted promotion of functional foods cater more to young people.

Benefiting from the pursuit of post-90s and post-00s generations, the development prospects of functional foods are very promising.

The richness and development of functional foods rely on the birth of new raw materials and the support of new technologies.

As a "latecomer" in functional raw materials, the emerging element has brought new trends and business opportunities to the functional food industry with its own advantages in efficacy.

Postbiotics contains various active ingredients that can achieve rich health benefits: regulating the body's immunity, anti-inflammatory, antibacterial, relieving constipation and diarrhea, protecting the skin from pathogen invasion, maintaining skin metabolism, etc.

In addition, there are the following advantages:

1、 Safer and adaptable to all populations.

Postbiotics have a smaller molecular weight, can be quickly absorbed by the human body, and do not contain any live microorganisms. They are also suitable for special populations such as immunocompromised individuals, postoperative populations, and infants;

2、 More stable in nature and lower in product cost.

Postbiotics are more heat-resistant, acid alkali resistant, and durable, making them easier to produce products with longer shelf lives; Postnatal products also do not require cold chain transportation, reducing transportation costs and increasing profits!

3、 The product has a wider range of applications.

Postbiotics are not limited by live bacteria and can be widely used in various commodities such as fruit juice, beverages, dairy products, candies, milk powder, cereal, and other general and functional foods that require processing.

Especially under the impact of the epidemic, consumers' demands for health have become increasingly strong, such as improving immunity and maintaining intestinal health

It has become a more focused direction.

Recently, the Expert Committee on Microecological Health Management of Beijing Wuliande Public Welfare Foundation, the Ecological Health and Human Ecology Professional Committee of the Chinese Ecological Society, and the Probiotics, Prebiotics, and Health Professional Committee of the Chinese Nutrition Society jointly released the "Expert Consensus on Dietary Guidance for People with Intestinal Dysfunction Caused by Omicron Infection at Home", which recommends that infected individuals supplement appropriate amounts of probiotics, prebiotics, and other microecological preparations. The beneficial effects of probiotics on intestinal health have been recognized by many industry experts.

The Health P6 produced by Qingdao Yuanda Biotechnology is a new generation of health regulation solution.

Postnatal element Health-P6

As a new functional epigenetic element developed by Yuanda Biotechnology, Health P6 can regulate the homeostasis of the entire digestive tract microbiota, enhance the intestinal mucosal barrier, improve intestinal immunity, and further enhance the overall immune capacity of the body. Its advantageous strains are entirely derived from authoritative laboratories at the provincial level in China, and are independently developed based on clinical trials of the domestic population, making them more universally applicable to Chinese people.

boost immunity

70% of the human body's immunity comes from the intestine. Dysbiosis of the microbiota often leads to intestinal dysfunction, resulting in weakened immunity.

Postnatal Health P6 can regulate the balance of gut microbiota, increase microbiota diversity, repair intestinal mucosa, thereby enhancing gut immunity and achieving the goal of improving human immunity.

Beneficial for intestinal health

Postnatal Health P6 can effectively solve the problem of intestinal microbiota disorder and improve symptoms such as diarrhea and constipation caused by abnormal excretion; Relieve symptoms such as irritable bowel syndrome, poor appetite, picky eating, anorexia, indigestion, and bad breath.

clinical trial

Through multiple animal and human clinical trials, it has been proven that Health P6 can regulate the competitive advantage of beneficial bacteria in the gut, regulate bile acid metabolism, and increase blood levels of acylcarnitine by reducing pro-inflammatory cytokines, increasing anti-inflammatory cytokines, enhancing vitamin E synthesis and fatty acid synthesis metabolic pathways. This promotes bowel frequency, significantly improves constipation symptoms, and enhances people's quality of life.

Postnatal element Health-P6 alleviates constipation symptoms

After taking Health-P6, constipation symptoms such as frequency of bowel movements, incomplete bowel movements, pain, and duration were significantly improved

Product Application

Health P6 can be added to various foods such as pre made meals, solid and liquid beverages, dairy products, pastries, and seasonings, endowing traditional foods with "functionalization", promoting the transformation and upgrading of traditional foods, and enhancing their high-tech added value and market competitiveness.

For example, whole age formula containing prebiotics can achieve dual supplementation of traditional nutrients such as protein and prebiotics, greatly enhancing the body's immunity. Yogurt with added extracellular elements, due to the stable properties of the bacterial cells, will not be limited by temperature and is easier to transport and store; At the same time, it can smoothly deliver more nutrients into the intestines and strengthen the internal environment.

According to an interview with New Business Intelligence NBT, the industrial chain of functional products in China, raw material factories, and contract factories do not have research and development capabilities. The ones who truly master research and development technology are scientific research institutions and university laboratories. University laboratories and research institutions are more cautious in research and development, conducting extensive clinical trials on each raw material to ensure the safety of its components.

As a leader in the emerging metaverse industry, Yuanda Biotechnology has established a complete chain from the cultivation of metaverse strains, mature and perfect preparation technology, source raw material production to product innovation and research and development.

Led by founder and chief scientist Peng Chuantao, the research team has led or participated in more than 10 national and provincial level projects, published over 40 high-level papers in SCITOP journals, SCI, and EI, obtained over 10 authorized patents, and won 7 awards at or above the provincial and ministerial level. They have a profound research and development background in the fields of probiotics and post biotics.

In 2023, Yuanda Biotechnology will continue to collaborate with six major provincial and ministerial research platforms, including Qingdao Special Food Research Institute, Probiotics and Postbiotics Basic Research and Development Application Innovation Platform, Key Laboratory of Special Food Processing of the Ministry of Agriculture and Rural Affairs (jointly built by departments and provinces), Shandong Special Food Technology Innovation Center, Shandong Special Food Collaborative Innovation Center, and Provincial Special Food Science and Technology Characteristic Laboratory of Higher Education Institutions, to jointly research the development of Postbiotics

Conclusion:

From the strong demand of current consumers, to the rapid development of the industry and the huge market volume, innovative raw materials have created more potential development space for the diversification of functional food categories.

The young generation of China, guarding the health of the Chinese people.

In 2023, Qingdao Yuanda Biotechnology will continue to consolidate its scientific research achievements with Health P6, and continue to deepen its cultivation in the field of metagenomics, striving continuously to achieve the popularization of functional foods and China's intelligent manufacturing!